Novelle served as a creator partner across several anniversary activations:

• Delta Summer Music Series: led creator casting and outreach, building a diverse roster that carried the series across social media, well beyond the event itself.

• Uber x Delta launch event, featuring Doechii: sourced and secured creators to capture the experience in real time and build excitement around the partnership.

• Ongoing: handled creator sourcing, outreach, and relationship management across activations, so every moment was represented by the right voices.