Pedro Furtivo Tequila
360 Influencer Marketing · Creator Experience Strategy · Strategic Seeding & Advocacy
Put Pedro Furtivo in the hands of creators who can speak to it with authority, mixologists and food enthusiasts, and move drinkers from the blanco toward the reposado and añejo.
The Goal
Casting for credibility: mixologists, bartenders, and food creators who can speak to how the tequila tastes, mixes, and pairs.
Education: product gifting and creator education dinners in Atlanta and Nashville, introducing the full range and the story behind it.
the Creator Circle: a curated cohort of Atlanta and Nashville creators
The Approach
In 1 month:
50+ Creators activated
75 pieces of content
291K+ impressions
8K engagements, a 7.74% engagement rate
The Results
