Harris Walz 2024 Presidential Campaign
Ambassador Program Strategy · Campaign Managment · Creator Relationship Management
Mobilize trusted, culturally relevant voices across Georgia and carry campaign messaging to audiences traditional outreach couldn't reach.
The Goal
Novelle led creator initiatives for the campaign as Deputy Director of Influencer Marketing. The centerpiece was the Peach State Creator program: a diverse, statewide creator network built through recruitment, vetting, relationship management, and coordinated activations.
The Approach
grew the program to over 390 creator partnerships in three months
50,000+ creator posts
124.4M impressions
The Results
