Maddox & Company

Strategic Brand Partnerships · Creator Experience Strategy · Influencer Marketing

Introduce The Elevated Slipper, Maddox & Company’s collaboration with Berto Horne, to Atlanta’s tastemakers in a way that felt as considered as the product.

The Goal

Novelle secured Stoller Family Wines as the event’s sponsor, pairing two premium brands around a single launch moment. In April 2025, we hosted an intimate, all-men’s creator dinner at Summerour Studio, bringing 30 creators together for an experience they wanted to share.

The Approach

  • 1 brand partnership secured: Maddox & Company x Stoller Family Wines

  • 30 creators attended

  • 25 posted, an 83% posting rate

  • 169 pieces of content

  • 425K impressions

The Results

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