Kinfolk Pilates
Strategic Brand Partnerships · Partnership Outreach
Bring like-minded brands into the studio through co-branded activations that create value for members and partners alike.
The Goal
Novelle led brand partnership outreach for Kinfolk Pilates:
Partner sourcing: identified brands whose audience and values fit the studio community.
Outreach: a tailored pitch for co-branded studio activations, built to open conversations rather than send cold asks.
The Approach
Activations and partnerships with brands like PUR Cosmetics, pur cosmetics, real men do pilates, & more.
The Results
