The Match House
Creator Experience Strategy · Campaign Management · Creator Relationship Management
Build buzz and a loyal creator community around a brand-new venue before and through its launch.
The Goal
Novelle built The Match House's creator partnership program from the ground up:
Program infrastructure: a dedicated creator hub and a welcome guide so the client team could run the program day to day.
Creator agreements: a comprehensive creator contract covering deliverables, usage, and expectations.
Outreach: multi-touch invitation sequences written in a warm, editorial voice that matched the venue's experience.
Scale: 100 Atlanta creators activated across Instagram and TikTok over June and July 2026, the venue's launch window.
The Approach
100 creators activated
256 pieces of content
865K+ impressions
14.6K engagements, a 6.98% engagement rate
~$36K earned media value
The Results
